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The collaborative distribution strategies in a dual-channel supply chain with electronic and retail channels

机译:电子和零售渠道双通道供应链中的协作分配策略

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In dual-channel supply chain, when the electronic channels controlled by the manufacturer and retailer channels owned by the retailer are mutually independent, there will be conflict of their interests. We consider the manufacturer chooses cooperation with the retailer in the electronic channels, and all orders of electronic channels are distributed by the retailer, which shares the electronic channels' revenue with the manufacturer, and a Stackelberg game model is proposed. To a simplified parameters case, we find that the manufacturer's wholesale prices in dual-channel supply chain, which the electronic channels are independent from retailer, and the manufacturer's income sharing proportion hare effect on the cooperation choice between the manufacturer and the retailer. To a general case, by numerical examples we get that the cooperation of the manufacturer's electronic channels and the retailer is the optimal strategy under certain conditions.
机译:在双通道供应链中,当由零售商拥有的制造商和零售商渠道控制的电子渠道相互独立时,将会发生冲突。我们认为制造商选择与电子渠道中零售商的合作,所有电子渠道订单由零售商分配,零售商与制造商共享电子渠道的收入,提出了一个Stackelberg游戏模型。对于简化的参数案例,我们发现制造商在双通道供应链中的批发价格,电子渠道独立于零售商,以及制造商的收入分担比例野兔对制造商和零售商之间的合作选择的影响。对于一般情况,通过数字示例,我们得到了制造商的电子渠道和零售商的合作是在某些条件下的最佳策略。

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