Research on the Pricing Strategy of Manufacturer's Dual Channel under the Closed-Loop Supply Chain

摘要

This article focuses on the product pricing of manufacturer's dual channel under the closed-loop supply chain, which consists a single manufacturer and retailer. In this paper, we assume that the manufacturer is the market leader, and it sales the products through online and offline channels in the same time. All supply chain member's products prices are determined by recycling level and re-manufacturing capacity. Furthermore, we have calculated the best pricing strategy of products under the leadership of manufacturer for the market.