Sustainability of Finance Advantage to Achieve Company Competitive Strategy Under The Financial Crisis: Haier as A Case Study

摘要

Terms such as the 'competitive strategy', 'finance advantage' and' finance crisis' have been used over the past decade to describe the changing global competitive environment. Evaluation company finance performance has been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in uncertainly finance crisis with strategic preparation for the future becoming a critical activity. Here we try to learn case from Haier how to sustainability of finance advantage, which will provides some idea for academics and practitioners with a highly focused approach to competing in the global marketplace.