Human-centred design, UX, codesign, and open development have been proliferating rapidly during the last two decades. However, the landscape of designing for, with and by users remains rather confusing for many practitioners and researchers alike. This is because the terrain is covered by a jungle of over 1000 methods, techniques and approaches. If there ever was a method availability problem, it has certainly by now given away to method selection problem: sorting out which approach might suit the particular project and company in question. Using the wrong method is a waste of money and resources. Our 15 year research program on how design for, with and by users is done in real life settings indicates that practitioners use approaches they happen to be acquainted with, and neglect obvious possibilities which those they are less familiar to them. Whilst this makes sense in terms of the competences that companies and public organizations have with respect to conducting design for, with and by users, it is far from optimal.
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