Building of E-Commerce Trading Platform Based on Web Data Mining

摘要

Web Data Mining is the application of data mining technology in the Web environment collections, and potentially useful patterns or information found in the relevant data to browse the site from a large number of Web documents. E-commerce is becoming increasingly important in modern business activities, business data processing, highlighting the importance of data mining. This article discusses the main methods of Web data mining in detail and the function and application of data mining techniques in e-commerce trading platform. Web Usage mining excavation left in the server-side access records when the user accesses the Web. The paper presents the building of e-commerce trading platform based on Web data mining.