Study of Marketing Quantitative Theory

摘要

The theory of marketing refers enterprise regard marketing activities as an applied science. It is the study of the appropriate product, right price, at the appropriate time and place and using the appropriate method to sell to as many customers to the greatest extent possible to meet the market needs. The essence of marketing management company is creative development of marketing strategy to adapt to environmental changes. Through the analysis of the 4C marketing theory, 4R Marketing, 4P theory of marketing theory, marketing applied in practice to provide a basis.