THE APPLICATION OF SATELLITE NAVIGATION AND COMMUNICATION SYSTEM IN REMOTE EXPERIENTIAL SHOPPING

摘要

For online shopping can not bring the customer shopping experience on the ground,this paper dis-cusses theapplication of satellite communication and navigation systems in thevirtual experience shop-ping, andproposed the idea of the business model. Satellite navigation and communication system has wide coverage,fast download speed characteristics.Through the constellation of satellite navigation and communication, eachstore can be connected to the navigation network, the three-dimensional real-time image information andlocation of store can be transferred to the ground Monitoring Center by the Inter-net, then, the information willbe transferred to the satellite. Customers can receive of real-time image information of the store from thesatellite in anywhere of the world. This information give customers the feeling of shopping in the store as hebeen to.Satellite navigation and communications operators can charge based on store traffic, but also to chargethe customer traffic costs, in order to achieve profitability.