THE USE OF GAMIFICATION TO DRIVE BEHAVIOURAL CHANGE- LESSONS FROM THE STRATEGIC PLATFORM FOR ITS (SPITS) AND SCANIA

摘要

In 2009 the Netherlands Council of Economic Affairs initiated a support programme for thetechnology sector. This led to the key ITS project, SPITS (Strategic Platform for IntelligentTransport Systems). The lessons learned from this project were used in one of the follow upprojects, an assignment with Scania Benelux where the business and the customer applicationtrack were brought together. This paper describes the process where Scania, supported byLogica, Levi9 and other partners, personalised fleet goals towards drivers? goals, making useof gamification. Scania created a portal game for truck drivers that promotes fun (individualgoal) and fuel savings (fleet goal) at the same time. Currently, many of Scania?s customers inthe Netherlands are interested and Scania is now working to roll this out to other countries.