Financial analysis as a tool for company strategy developing

摘要

This paper is considered on the basic approaches defined the concept of growth (or development) of the enterprises. Growth is a priority goal for every company, as there is one of the main factors of market value changes of the business, making the enterprise investment attractive. The authors give an overview of the theoretical study of the problem, a brief description of the results of published studies of scientists working on this theme in Russia and abroad. The paper also contains the analysis of the financial performance of major companies from the field of electronic engineering. Analysis of the financial activities indicators of the enterprise is a deep and comprehensive study of the economic information about functioning of the analyzed subject to make the best management decisions for planning company activity, evaluating the progress towards the company goals, identifying weaknesses and internal reserves. The authors also highlighted categories for analysis, which are necessary for the formation of growth strategies, discussed the concepts of market sustainability, the sustainability of the production, financial and economic sustainability, management and organizational sustainability, innovation sustainability. The structure of indicators for the financial activities evaluating of the company affected the determination of the enterprise growth path is proposed. As the study results in the paper there are dynamics of sustainability indicators changes, profitability changes (return on sales, return on assets , return on equity, return on invested capital ratios) and liquidity changes (coefficient of liquidity, coefficient of absolute liquidity, coefficient of current liquidity) of the largest companies of the field of electronic instrumentation, defined the nature of the sustainability indicators changes (financial stability indicator and a own fixed assets indicator). Aggregated indicators for the 2014-2015 were calculated on the basis of the proposed performance measurement system.