CSR demands of stakeholders and corporate green innovation supply: A case study of Narada

摘要

How do corporate social responsibility (CSR) demands of stakeholders influence corporate green innovation supply? Through single case study of Narada in China, some findings are summarized as following: Firstly, firm supplies green innovation, which can improve CSR performance, to meet stakeholders' CSR demands. Furthermore, market-related stakeholders' CSR demands are more resulting in green product innovation and non-market-related stakeholders' CSR demands are more resulting in green process innovation. Secondly, internal stakeholders' CSR demands more lead to proactive green innovation and external stakeholders' CSR demands more lead to reactive green innovation. Thirdly, there are existing interactive influences between different stakeholders' CSR demands, which makes whole social CSR awareness continuously improvement.