Technology is a key factor for competitiveness and its evolution may create business opportunities as well as threaten the company's existence. Thus, companies must follow technological trends and use this information to reevaluate their portfolio of technological projects and products. This study presents a way to help deal with this - issue by proposing a conceptual model and testing its efficacy in an auto parts industry company. Initially, a conceptual framework is designed based on concepts borrowed from Michael Porter. The application of the conceptual structure was tested at Wahler-Brazil, a Brazilian subsidiary of a German auto parts company and a supplier to automakers in Brazil, USA and Europe. This article shows the usefulness of the model for fostering integration between strategy and technology. The conclusions, however, cannot be generalized, as they derive from experience with only one company.
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