Environmental Change and WTO Enterprise Marketing Strategy to Explore

摘要

After China's accession to the WTO,the market boundary has been broken gradually and enterprises have been facing new opportunities and challenges,so new marketing concepts must be established to fight in the market at home and abroad,and win chances to succeed.The concept is the forerunner of behavior,and in the new environmental situation,only if enterprises guide the behavior of marketing in unique business philosophy which meets the time,can they enhance the competitiveness in the international and domestic markets continuously.Based on a series of environmental changes faced by enterprises after China's accession to the WTO,this article figures out new marketing concepts such as integrated marketing,relationship marketing,brand marketing,green marketing,loyalty marketing,which intends to encourage enterprises to focus the goal of winning the competition on the reshaping of marketing management and strategy,in order to cope with different market environment under the WTO,and adjusts the strategy and tactics to seek long-term development.