AN INNOVATIVE STUDY ON A LOCATION- BASED MOBILE BUSINESS ADVERTISEMENT MODEL

摘要

In the past few years, with the rapid development of the wireless network technology, there has been incessant exploration on the application model of the wireless network.The traditional mobile business that acquires its profit by means of advertising randomly has revealed numerous limitations.This paper designs a location-based mobile business advertisement model which changes the traditional approaches of random-push advertisements and passive recipients.The innovation of this model lies in the fact that it is the location and users-driven advertisements.As it doesn't involve adding additional equipment and software to end users, this model will have bright prospects in the future because it will enhance efficiency, pertinence, and timeliness of the mobile business advertisements.