A FUZZY E-NEGOTIATION SUPPORT SYSTEM FOR NEW PRODUCT DEVELOPEMNT

摘要

We propose a fuzzy electronic negotiation (e-negotiation) support system based on cooperative multi-criteria game theory. The proposed system is comprised of three major processes: initialization, e-negotiation, and joint agreement. The Internet is used to facilitate the e-negotiation process and to minimize the response time in the decision making process. The fuzzy sets are used to overcome issues related to the imprecise or vague judgments and incomplete information in the negotiation process. The proposed system enables the parties involved in the negotiation process to determine the optimal coalition form for new product development and choose a common strategy to improve the payoffs of the members of the coalition group.