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Introducing Advanced Service Catalog capabilities in Croatian Telekom NGOSS infrastructure

机译:在克罗地亚电信NGOSS基础架构中引入高级服务目录功能

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摘要

We are living in the era of pervasive computing — and that fact has tremendous impact for operations of typical telecom operator. Customers are more and more demanding, picky, and often better informed than CSR in Telco shops. They are expecting real time provisioning and multiple choices — especially ability to tailor products to their needs — anytime, anywhere and on every possible device they use (from notebooks, tablets like iPad to smartphone). We are moving into area of CMR (Customer Managed Relationship) — more advanced concept than CRM, where customer is taking control over products/bundles and tailoring to his own need. Sharing control allows co-creation of value and better bounding between customer and operator, but on the other side, creates huge demand for operator IT infrastructure often not ready for this type of interactions. This paper is describing key aspects of improving Croatian Telekom NGOSS infrastructure with new capabilities introduced by COMPASS project that will enhance customer experience and allow Croatian Telecom to maintain leading technological position on Croatian market. COMPASS project introduced new approach to order management by implementation of the new paradigm — Catalog Driven Order Management.
机译:我们生活在普及计算时代,这一事实对典型的电信运营商的运营产生了巨大影响。与Telco商店中的CSR相比,客户要求更高,要求更高,而且往往了解更多信息。他们期望实时配置和多种选择,尤其是能够在他们使用的任何可能设备(从笔记本电脑,iPad等平板电脑到智能手机)上随时随地根据自己的需求定制产品的能力。我们正在进入CMR(客户管理的关系)领域-比CRM更高级的概念,在CRM中,客户可以控制产品/包装并根据自己的需要进行定制。共享控制可以共同创造价值,并在客户和操作员之间更好地界定界限,但另一方面,对操作员IT基础结构产生了巨大的需求,而IT基础结构通常无法进行这种类型的交互。本文介绍了COMPASS项目引入的新功能来改善克罗地亚电信NGOSS基础架构的关键方面,这些新功能将增强客户体验,并使克罗地亚电信在克罗地亚市场上保持领先的技术地位。 COMPASS项目通过实施新范例-目录驱动的订单管理,引入了新的订单管理方法。

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