Re-thinking Fashion Trade Shows: Creating conversation through real-time mobile tagging

摘要

In this paper we discuss our explorations encouraging discussion and information exchange in high-bandwidth, real-time settings such as trade shows, fairs and conferences. We detail the iterative construction and planned testing of the "PittiMobi" system, a mobile phone system designed to augment face to face communication between buyers, sellers and the press at a series of fashion trade shows. A platform for the creation of viral digital conversations that link people at physical gatherings is envisioned and discussed as a tool for further study.