Knowledge Attributes and Knowledge Transfer in Multinational Company

摘要

There are numerous researches in new product development and innovation performance in earlier studies. However, there is the lack of research on using various knowledge from subsidiaries of Multinational Companies on product innovation, especially from the perspective of obtaining and transfer knowledge effectively. Thus, this study attempts to build an effective mechanism that can be used for MNCs in a more efficient and effective way to transfer overseas knowledge to their global new products. The study is carried out in the context of MNCs in Asia area. Questionnaires were distributed to top management in marketing, R&D, manufacturing of MNCs and 146 usable responses were received. Hierarchical regression analysis was used to analyze the data. The results show that knowledge transfer mechanism do enhance knowledge transfer inside MNCs. Knowledge attributes have positive effects on knowledge transfer. The positive effects can be moderated by knowledge transfer mechanism (defined in terms of network governance, ICTs, and trust culture).