The Monitoring of Third-Party eBusiness Trading Platform: A game-theoretic approach

摘要

Nowadays,there are many sellers cheating online. Third-party eBusiness trading platform,such as Taobao.com,also should monitor seller's on the eBusiness trade platform. We adopted a game-theoretic approach to study the monitoring on eBusiness trade platform. In this game,there are two players, namely,sellers and third-party eBusiness trading platform. According to different assumptions,singlestage and multi-stage game model are built,and both players reached the equilibrium strategy. Our analysis suggested that some critical factors,such as penalty coefficient that third-party eBusiness trading platform(i.e. Taobao.com) punishes sellers, monitoring costs,cheating charges of sellers, affects this game. The findings are integrated into a discussion of the managerial implications.