Analysis into marketing strategy of HennesMauritz in China

摘要

As a global fashion retail chain giant, Hennes&Mauritz began its marketing operation in China in 2007. Hennes&Mauritz has acquired pretty well marketing effect and shown its brilliant characteristics in China. The brand and products of Hennes&Mauritz have been highly concerned and recognized by China's consumers. This paper aims at analyzing the marketing situation of Hennes&Mauritz in China, and exploring its marketing strategy in China.