The B2C group-buying model on the Internet

摘要

Internet-based group-buying has become a new growth point for China's e-commerce. By studying B2C group-buying model, this paper has collected data of 20 major Chinese group-buying websites, studied factors that might influence Internet users' group-buying behavior, proposed a new model for evaluating the value of Internet enterprises, and provided a feasible reference model for the evaluation and performance of Internet enterprises.