Research on Latecomer Strategy of Internet Business Model Innovation

摘要

This paper analyzed the advantages and Disadvantages for the latecomer companies in internet business in China. The disadvantages are mainly due to the network externality and the main advantages lies in the opportunities offered by the huge market and unique characteristics of culture, production and consumption. Based on the hierarchical framework of internet business model, we proposed the latecomer strategy of internet business innovation, including stages of classification research, the operation research and implementation research.