Sales are off during these difficult economic times. What do you do? Back off on marketing, reduce the sales force? Hardly. Maybe your competitors are doing this, but now is the time to do some basic things and to consider some new venues as well. This paper will give you insight as to what's happening and for starters, why you should consider getting into social media. What I am offering here are successful marketing activities you can undertake today, many of them free or low in cost, then a bit more ambitious marketing hints to initiate over the next 30 days, and finally, what you can and should be doing over the next few months, including getting on the "social media" wave. By following this counsel, doing some or most of the activities suggested will make a difference in getting your company name and its product and services to more prospects on a more frequent basis, bringing you more new sales leads, and ultimately increasing sales
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