The opportunities that new technologies offers businesses cannot be ignored as they stimulate the growth of new markets for goods and services that are widely sought after. The concept of green technologies has fuelled the increasing demand for environmentally, economically and socially sustainable goods and services, thus businesses are developing their products in greener ways, offering greener services which enhance their sustainability efforts in any economy. Green technology has been defined by the authors as the application of technological expertise to change the processes, methods and techniques of producing goods, from energy consuming, environmentally unfriendly resources, to energy saving, economically viable and environmentally friendly products.
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