Travel Agent Destinations Selection based on a Fuzzy Multicriteria Decision Making Method

摘要

We suggest a rigorous method to determine the most appropriate tourist destinations to be purchased by a travel agency from the perspective of a target public. First, we obtain the list of attributes considered the most important, using a focus group, chosen from the target group. Then, we determine the levels of importance of different attributes, in terms of linguistic variables, after applying a questionnaire in a sample of 400 individuals from the target group. The last step is to use a recent method in fuzzy multicriteria decision making to find the best tourist destinations from the point of view of the possible future customers, hi fact, we obtain a hierarchy of the destinations, so that the travel agency has the possibility to virtually contract the most desired destinations. The method is easy implementable and it is sufficient to apply the last step if the structure of customers is unchanged and the structure of the tourist destinations is changed. The theoretical development is completed by a real numerical example, the questionnaire being applied.