Product Innovation Management Based on the Value Chain Methods

摘要

Face to the fierce competition in market, product innovation has become the primary coping strategies of enterprises. Pioneered products that customer satisfied is the way to win in the competition. So how to manage products innovation better to make business erect the forefront, have become tireless pursuit of corporation. This paper based on the value chain approach,take idea management for example to illustrates the applications of value chain methods used in product innovation management. Through the value chain approach to manage product innovation, put forward a new idea for product innovation management.