The Integration of High Speed Rail and ICT as Part of a Competitive Customer Strategy: the NTV Case

摘要

This paper deals with the project that the new-co NTV is implementing, presenting it as a case of an innovative approach to the Italian market, oriented to increase demand for rail travel, which has low environmental impact and high energy efficiency, and to take the most from the State's massive investment in the high-speed network. It will introduce also the original NTV offer designed to answer to the new consumers' needs with the higher service level using the most advanced ICT technologies in all phase of the journey.