Study in intelligent network direct marketing system model based on multi-agent

摘要

Currently, there is absence of college laboratory software phenomenon, but network direct marketing simulation software appearing on the market is mostly expensive, and traditional techniques bring limited and poor: inflexible, inefficient transactions, portability etc. With regards to this, the paper introduces multi-agent technology combined with web log mining, constructs the traditional system model into an active agent group, then propose the system architecture model for the laboratory simulation of a network of direct sales, and discuss the function of each agent, where customer agent group is of core part, its functions and tasks are to be focus discussed.