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A General Introduction to PR Development in China from 2006 to 2010

机译:2006年至2010年中国公关发展概述

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摘要

This current report takes the five years of 2006-2010 as a period for observation, goes over the most significant PR events during the five-year period, makes a summary of the history of PR development, conducts an analysis on the course of PR development. Analysis of 10 areas of development, namely government PR, business corporation PR, nongovernmental and NGO PR, specialized PR companies, PR associations, PR media, PR research, and PR education, crisis PR, and international PR. Great efforts are made to explore new problems, features and tendencies of this period and their impact on the future development of China's PR industry.
机译:本次报告需要五年的2006 - 2010年作为观察期的一段时间,在五年期间的最重要的公关活动中,概述了公关发展历史,对公关发展过程进行了分析。分析了10个发展领域,即政府公关,商业公司公关,非政府和非政府组织公关,专业公关公司,PR协会,PR媒体,公关,危机,危机公关和国际公关。努力探讨这一时期的新问题,特征和趋势及其对中国公关行业未来发展的影响。

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