The Rapid Development of Social Media and the Predicament of the Government Administration in China

摘要

The social media has become an important tool of interpersonal communication, and more and more people use it to interact with others, attracting attention of academics and industry researchers. Few researchers, however, noticed that the social media was becoming the main way to know the world for some users. It has to do with large-scale participation of mass media in the social media. Consequently, largescale participation of mass media make the social media gradually becomes a platform of forming of public opinion. Obviously, recent events, such as "scandal of the Imperial Palace" event and "8.6 England riots" event, have proved that this kind of public opinion would be easy to make the government in the mire. For discussing this situation, this article will revisit the definition of the "social media" firstly. After that, it will demonstrate the results caused by large-scale participation of mass media, and try to deeply anatomize the forming of public opinion in the social media and the reason to cause the contradiction between the policy of government administration and the need of people. Finally, it will provide some helpful suggestions.