The CVM Evaluation of Forest Eco-tourism in Heilongjiang Province

摘要

The Contingent Valuation Method can be used to assess the value of products with intangible benefits such as ecological products and so on.Forest eco-tourism product is the symbiosis product of forest ecological environment and tourism industry,which owns the function of increasing foreign exchange as well as carbon solidification and complies with the requirements of developing low-carbon economy.Forest eco-tourism product is a new growth point of forestry industry;however its value is underestimated by market price.This paper designed the survey objects,questionnaire,survey processes of Contingent Valuation Method that is suitable for Heilongjiang Province and the points should be attended during the implementation process,further,the willing expenditure utility function of Forest eco-tourism product is analyzed as well to provide a theoretical basis for the pricing of forest ecological product.