Research on Profit-oriented Linear Pricing Model under Uncertainty

摘要

Price theory is the core theory in the area of economics. Existing studies are typically based on certain factors, with the quick development and raising complex of the companies and entertainments, the researches on the pricing actions under uncertainty becomes an academic hot area. For the purpose of guiding the company's pricing practices, the paper analyzed the factors considered in determination of the product prices, and discussed their impact on pricing. Based on the theory of linear demand, under the condition of the uncertain demand and cost the linear pricing model based on the expected profit maximization is studied. The optimal price, the productivity and profit with the certainty condition is compared. Through a ski instance, corresponding price planning model is established in connection with four different charging methods, using goal programming mathematical method to design a reasonable price of the ski program. The optimal planning model is made through data analysis and testing. The result proved the correct of the established model.