Research on the Development Strategy of Great Huangshan Tourism Industrial Clusters under GEM Model-based Vision

摘要

The great Huangshan tourism has formed a tourism industrial cluster with tourist scenic spot as kernel, travel agency, hotel and restaurant as support and transportation and financial services as basis,and with the tourism resources of high taste and heavy density in the area, this is a tourism industrial cluster of resource type and with scenic spots of world-class fame. With GEM model as analytical framework, this article adopts empirical method to make empirical analysis and research on 3 factor pairs of "grounding", "enterprise" and "market", 6 factors and 30 subdivided indicators and puts forward the direction of future development of the tourism industrial clusters; the article deems that, for overall enhancement of the competitive power of the great Huangshan tourism industrial clusters, it is necessary to implement the knowledge driven strategy, marketing adjustment strategy and culture cultivating strategy. The experience on GEM model analysis and research with great Huangshan tourism industrial clusters as example in this article will be of universal meaning for reference to similar tourism industrial clusters of resource type.