An Empirical Study of the Impact of Specific Assets on the Opportunistic Behavior of Manufacturer

摘要

Our empirical study of the impact of channel specific assets on the opportunism behavior has shown that: investment of the distributor's specific assets will make a significantly positive impact on the opportunistic behavior of the manufacturer; investment of the manufacturer's own specific assets will limit their opportunistic inclination. Investment of the manufacturer's specific assets will also affect the investment effect of the distributor's specific assets, and it makes the investment of specific assets take two different effects -"Lock in -Rely on" and "Glue-Win-Win solution".