The correlation between Label Messages and Labeling Effectiveness

摘要

Labeling can perform many different functions, like the identification, description or promotion of food products, however based on research the main purpose of food labeling is to inform consumers on the content and the nutrients of the food. All food labels need to have minimum amount of mandatory or legally set information, but a producer may add any voluntary but correct information should they feel that the information stated would be off an advantage and that would lead a consumer to purchase the product. Food producers also would at times, use terms which would only be understood by experts and non experts would be left guessing and interpreting the terms themselves. Consumers also consider food labeling to be very important component of their lifestyle and regard nutrition as a positive attribute to the products. With that, this study attempts to see the correlation between Label Messages and Label Effectiveness. These findings will provide a view on what is the correlation between the label messages and its effectiveness. This would also assist manufaturers to identify on what information or messages which would have an impact before consumers makes their buying decisions.