E-commerce: Who is the international consumer of luxury goods? A cross study of e-consumer customization (an empirical approach)

摘要

The luxury e-business is just in the launching phase and we do not know the consumer profile of the luxury econsumer. So who is it and what are the factors to respect for customization in this sector? Our results are based on 163 questionnaires from international luxury e-consumers. They show clearly, that female luxury e-consumers are not buying more than male luxury e-consumer. We have obtained the same results for young e-consumers and the Web 2.0 users. So, international e-commerce offer can be directly adapted to specific needs and expectations from the luxury e-consumer’s side.