Website development strategy for e-Commerce success

摘要

Nowadays a website for e-Commerce has given the traditional companies much more opportunities in contacting customers more easily, implementing business to the new market, e-Commerce, increasing the profit, and gaining competitiveness. Even though lots of studies have given efforts to examine website quality factors affecting e-Commerce success and measuring it, there is a lack of scarcity of models for suggesting website development strategy for e-Commerce Success. This paper proposes a website development strategy for e-Commerce success by not only investigating website quality factors, their relative importance in choosing preferred website, but also finding which quality factors should be modified and enhanced for e-Commerce Success. This study provides useful insights to contribute the decision making of e-Commerce companies to making strategic decision and allocating their limited resources in order to develop more preferred websites and improve their financial performance. Also, this paper presents a methodological contribution by demonstrating the use of data envelopment analysis (DEA), a linear programming methodology to measure the efficiency of multiple decision making units, to IS research.