The purpose of this paper is to research the opportunities that arise from the usage of Social Networking technologies in healthcare, both for patients, physicians and the service providers, the business models behind and the possibilities for introducing the models in Macedonia. For this study, data available through the Internet has been used as the primary source of information and reference. A new Healthcare Social Networking (abbreviated to HSN, in the paper) model has been introduced based on analysis of several existing HSN cases. Finally, an overview of the state of Social media usage in Macedonia and the level of healthcare online presence is given.
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机译：本文的目的是研究在医疗保健中使用社交网络技术给患者，医生和服务提供商带来的机遇，背后的商业模式以及在马其顿引入这些模式的可能性。在本研究中，可将通过Internet获得的数据用作信息和参考的主要来源。在分析了几个现有的HSN案例的基础上，引入了一种新的Healthcare Social Networking（本文简称为HSN）模型。最后，概述了马其顿的社交媒体使用状况和在线医疗保健水平。
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