Research on Extended Application Mode of the E-business and Its Marketing Innovation in Tourism Destination

摘要

With the rapid development of the mobile communication and Internet, a new transaction mode named mobile e-business has emerged. As an extension mode of the traditional e-business in the mobile field, the application of the mobile e-business has brought a brand-new complexion for tourism destination. The goal of this paper is to analyze the construction of mobile e-business application mode, and reveal the marketing innovation in tourism destination. The first section of this paper introduces the background of tourism destination mobile E-business. Then the second section introduces the extension application mode of e-business, including the elements (system, structure and function), the framework of the model and its superiority. The third section reveals the marketing innovation in tourism destination brought by the application of mobile e-business. The fourth section gives out three practical application of the mobile e-business in tourism destination. Finally, it comes to a conclusion that mobile E-business will have a broad application in tourism destination.