Research for Customer Segmentation of Medical Insurance Based on K-means and CR Tree Algorithms

摘要

This paper applies such data mining techniques as clustering and classifying to customer segmentation based on insurance Customer Risk Contribution matrix. A solution for segmentation management based on Clementine is put forwarded. It is brought forward that the insurance customer segmentation method, which can provide decision bases for insurance companiesȁ9; making premium rate and controlling claim risk. At the same time, it makes segmentation management more scientific and lifts the capability of insurance market competition.