Studies on the third person effect about report of Social　Responsibility of multinational corporation——taking Sinar Mas Group APP as an example

摘要

Due to the external characteristics of Corporate Social Responsibility,the news media may cause a wide range of influence and concern.This thesis follows the research ideas of the third person effect to study the third person effect about report of corporate social responsibility(CSR) of Sinar Mas Group APp.it found that the third person cognitive bias exists in the college students for the report of social responsibility of APP.Social distance, personal involvement affects the third person cognitive effect.The third person cognitive effects and a variety of factors co-vary.Sex and the media attention rate are powerful variables to affect the third person effect of college students.Thus,corporations must have the courage to shoulder their social responsibilities to create the image of the brand.