Study on Polarization Trend of Sports Apparel Design

摘要

Using the method of comparative analysis and market investigation in the research on the trend of sports apparel design, there are two directions in the design which called polarization trend in this paper. With this polarization trend, sports apparel design present to be more fashionable and more professional. This characteristic can make suggestion for the sports apparel enterprise to adjust their product structure and design idea. All of this can enhance the sports apparel enterprise's competitive power.