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Strategic Public Relations for Underground Conservatory at Tennessee Governor's Residence

机译:田纳西州州长官邸地下音乐学院的战略公共关系

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The opposition to the project has risen as a result of some political pressures and from public perceptions about the project's necessity and its impact on the neighborhood. As a result of this controversy, the Underground Conservation Hall was quickly termed "Bredesen's Bunker" by the Media. Close exposures for blasting, required by the Conservation Hall construction project, have been regulated by specifications that regulate seismic monitoring, pre-blast and post-blast inspections. Planned blasting for the project included blasting to a depth of 30 feet (9.14 meters) within 35 feet (10.67 meters) of the front of the newly renovated Tennessee Executive Residence. Excavation for the project found more competent rock at higher elevations than identified in test drilling which required blasting within 2 feet (0.61 meters) of the side of the Residence.The Tennessee Executive Residence was built as a private residence in 1931 by a local family. In 1949 it was purchased by the State and put in service as the Governor's Residence. The limited interior gathering space of the original residential structure has required most functions to be held outdoors under a tent. The Underground Conservation Hall was designed to host 160 people for a sit down dinner. The Tennessee Residence is located in an affluent section of Historic Nashville which has served as home to many well known neighbors such as Country Music Celebrity Minnie Pearl and new comer business executive Mr. Tom Oreck, Chairman of Oreck Corporation.Public relations considerations have governed all information dissemination and blasting damage control services conducted on this project. In an effort to combat the politically fueled misinformation campaign about the project, public meetings with the immediate neighbors have been utilized to convey important project information. Job specifications were designed to minimize blasting perceptions of immediate neighbors, as well as prevent damages to their properties. Special protocol was developed for the pre-blast and post-blast notification, appointment making and inspection process. Video documentations of the blasts were used to create indisputable records of the blast events. Sensitivity to the political considerations and neighborhood concerns during the planning, blasting, and excavating phases of the controversial Underground Conservatory Project, helped walk the Public Relations "tight rope" to a successful conclusion by averting attempts to stop the project and heading off the potential for significant blasting damage claims that might generate costly lawsuits, as well as additional negative press for the present administration.
机译:由于某些政治压力以及公众对项目的必要性及其对邻里的影响的看法,对该项目的反对意见有所上升。由于这一争议,地下保护厅被媒体迅速称为“布雷德森的掩体”。保护厅建设项目要求对爆破进行严密暴露,并通过规范地震监测,爆破前和爆破后检查的规范进行监管。该项目计划的爆破包括在新装修的田纳西州行政住宅楼正面35英尺(10.67米)内爆破30英尺(9.14米)深度。该项目的挖掘发现,在海拔更高的岩石中,比在测试钻探中确定的岩石更高,这些岩石需要在住宅侧面2英尺(0.61米)内进行爆破。 田纳西州行政住宅楼是1931年由一个当地家庭建造的私人住宅。 1949年,它被国家购买并作为总督官邸投入使用。原始住宅结构的内部集会空间有限,要求将大多数功能保持在室外的帐篷下。地下保护厅的设计目的是容纳160人就餐。田纳西州居住地位于纳什维尔历史悠久的一处富人区,这里曾是许多知名邻居的故乡,例如乡村音乐名人米妮·珀尔(Minnie Pearl)和新来的业务执行官汤姆·奥雷克(Tom Oreck)先生,奥雷克公司(Oreck Corporation)董事长。 公共关系方面的考虑制约了该项目的所有信息传播和爆破破坏控制服务。为了与政治上有关该项目的错误宣传活动作斗争,已利用与直接邻居的公开会议来传达重要的项目信息。作业规范旨在最大程度地减少对近邻的爆炸感觉,并防止对其财产的破坏。针对爆炸前和爆炸后的通知,约会制定和检查过程制定了特殊协议。爆炸的视频文档被用来创建爆炸事件的无可争议的记录。在有争议的地下温室项目的规划,爆破和开挖阶段对政治考虑和邻里问题的敏感性,避免了试图阻止该项目并试图消除潜在的潜在威胁,从而使公共关系“紧绳”走到了一条成功的道路。重大爆破损害索赔可能会导致诉讼费用高昂,并对本届政府造成负面影响。

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