DEVELOPMENT STRATEGY FOR MOBILE COMMUNICATIONS MARKET IN CHINESE RURAL AREA

摘要

Based on full analysis of rural mobile communication market, in order toexplore mobile operators in rural areas of information services for sustainable development model, this paper presents three different aspects, including rural mobile communications market demand, the rural market for mobile communications business model and development strategies for rural mobile communications market research business. It supplies some valuable references for operators to develop rural users rapidly, develop the rural market effectively and to get access to develop a broad space.