Study on Crisis Management of Multinational Enterprises under Network Circumstances: Case Study of Carrefour Events

摘要

In this paper, the use of data analysis and case studies in the corporate network environment crisis situation and the characteristics of the analysis, "Carrefour incident," the network and its crisis management cases, the proposed network environment, crisis management business is facing new challenges, come Multi-national strategy must be the guiding ideology, crisis management procedures and measures in areas such as a deep understanding of and take action to address the corporate network environment, the conclusions of the crisis.