Study on Supply Chain Buy-Back Contract Model under Risk-averse Condition

摘要

In this paper,supposing a supply chain composed of a risk-neutral supplier and a risk-averse retailer,the buy-back contract with a risk-averse retailer is designed and modeled,the strategy of providing the buy-back contract to increase revenue and coordinate the supply chain is analyzed .It uses downside risk restriction to measure the degree of risk the retailer is eager to assume.It also analyzes the return policy to coordinate the supply chain under risk-averse condition.Finally,a simulation shows the accuracy and effectiveness of the return policy.