With the rapid development of mobile communication technology, mobile e-commerce as a new form of business has came into being. However, as mobile e-commerce industry forms gradually, its business and profit models are still in its exploration. This paper is concerned with mobile e-commerce business models classification from the perspective of value chain. First, the value chain of mobile e-commerce is briefly reviewed. Then, four kinds of mobile e-commerce models are analyzed. After that, based on the industry value chain, different mobile e-commerce business models are presented.
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