Eye Movements on a Single-Column and Double-Column Text Web Page

摘要

This study examines user eye movement patterns of a single-column and double-column text web page. The results show a higher number of fixations for information in a second column of an article than for the same information in the lower portion of a single column. In addition, the typical "F" pattern appeared in the left column of the double-co'umn layout, but not in the right column. Users also had more fixations on page elements outside of the textual content, such as ads, when they were browsing than when they were searching.