Experimental Comparison of Scalable Online Ad Serving

机译：可扩展在线广告投放的实验比较

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Online Ad Servers attempt to find best ads to serve for a given triggering user event. The performance of ads may be measured in several ways. We suggest a formulation in which the ad network tries to maximize revenue subject to relevance constraints. We describe several algorithms for ad selection and review their complexity. We tested these algorithms using Microsoft ad network from October 1 2006 to February 8 2007. Over 3 billion impressions, 8 million combinations of triggers with ads, and a number of algorithms were tested over this period. We discover curious differences between ad-servers aimed at revenue versus clickthrough rate.

机译：在线广告服务器试图找到最佳广告来投放给定的触发用户事件。广告的效果可以通过多种方式进行衡量。我们建议采用一种公式，使广告网络在受到相关性限制的情况下尝试使收入最大化。我们描述了几种广告选择算法，并回顾了它们的复杂性。从2006年10月1日到2007年2月8日，我们使用Microsoft广告网络测试了这些算法。在此期间，测试了超过30亿次展示，800万个触发器与广告的组合以及多种算法。我们发现针对收入与点击率的广告服务器之间存在奇怪的差异。

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《ACMKDD International Conference on Knowledge Discovery and Data Mining;KDD 2008》|2008年|990-997|共8页
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作者
Gang Wu; Brendan Kitts;
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原文格式 PDF
正文语种
中图分类信息与知识传播;
关键词
ad serving; online advertising;

机译：广告投放;在线广告;

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Participants in the experimental and control groups; homogeneity test results for decision-style pre-test measurements indicate that the data are homogeneous. According to the results of the Mauchly Globalness Test, it has been determined that working supports the hypothesis. It was determined that there was no significant difference between the pre-test scores obtained from dependent decision-making style of experiment and control groups, but the test group showed lower mean scores at the significant level within the scores of post-test and follow-up tests. Therefore, it can be said that the ACT-oriented psychoeducation program applied to the experimental group reduces the dependent decision-making style scores from the decision style sub-dimensions and the psychoeducation program has a lasting effect. 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机译：JpL有源腔辐射量表与国际比浊量表的实验和理论比较

Experimental Comparison of Scalable Online Ad Serving

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