Local and Ultra Local Content in Broadcast Mobile TV

摘要

Broadcast Mobile TV is meant to be one of the next‘killer application’ for Mobile operators and contentproviders.After in depth research, consulting groups announcethat MobileTV Broadcast will create successful servicesin the coming years.Broadcast MobileTV is already covered by differentstandard and has been launched using them all (DVBH,T-DMB, FLO).These deployments and trails are using existing nationalservices (main popular channels). User feedbacksanalyze shows that there is a real need for local contentslike regional channels. Ultra local content, like specificmall/area live services or stadium dedicated content hasbeen pointed out as a logical development.The aim of this paper is to identify the different type ofMobile TV contents (National, Local and Ultra local),in order to check whether Local Mobile TV Services isfeasible looking at possible business models andtechnical aspects.Indeed, Ultra local content means that there are manycontents to be handled at once, hence the way they aremanaged must be different than National and Local onewhether be it on the business or on the technical side.