The Research on Chinese Agricultural E-business and the Value Trust Network Solution

摘要

The versatility of the internet provided the perfect hotbed for marketing agricultural products. The vast growth in the websites of marketing agricultural products on the Internet has spurred the quest for finding a new approach to supporting to product logistics and supply chains. This dissertation is based on a preliminary investigation of the current logistical and supply chain issues of China's E-business-transformed agribusiness. It aims to find solutions through practical applications of the Value Trust Network (VTN) model. The literature on this topic is extensive, with E-business being a huge topic of interest. Previous studies have made inclusion of such a study regarding these issues highly useful and valuable. The research involved in this dissertation, employs both qualitative and quantitative research means in questing of the answers for identified research questions. A focus group study and an internet-based questionnaire survey were adopted to assess the E-business in the agricultural produce wholesale trading market in China. The online questionnaire will be mainly focused on existing companies within China's agribusiness sector.